Customers
The people who
buy from you
Orders, want lists, wishlists, inquiries and mailing lists, all on one screen and all tied to the same person. The trade has always run on knowing who wants what. This is that, written down.
One screen
Everything about a buyer, in one place
Open a customer and you get their orders, their invoices, what they have asked you to look out for, what they have saved, what they have written in, and which lists they are on. No hunting through four screens to work out whether this is somebody you already know.
Buyers who arrive from a marketplace become customer records too, so a regular on AbeBooks is not a stranger in your own system. Some venues mask the buyer's email behind a relay address, and those records arrive without one.
Wants
The book comes in and you already know who wanted it
Customers tell you what they are looking for and it goes on a want list. New stock is matched against those lists as it arrives, so a title someone asked for two years ago surfaces the day it lands rather than the day you happen to remember.
Wishlists work the other way round. A buyer saves things from your site, you see what is being saved and by how many people, and a quiet title with six people watching it stops being invisible.
The quiet work
Things that bring people back
Most of a bookseller's repeat business comes from small follow-ups nobody has time to do by hand. These are the ones worth automating.
A cart left sitting
Somebody fills a cart and does not check out. You can see those carts, see what is in them, and send a reminder. Plenty of them come back and finish, and the ones that do are recorded so you can see whether it is worth doing.
Told about the right books
Customers subscribe to the subjects they care about, and new stock in those categories goes out to them on the schedule you set. A modern-firsts collector does not get a mailing about your maps.
Questions that turned into sales
Every question asked through your site is kept against the customer and the book. You can see which inquiries went on to become orders, which is the closest thing to knowing whether answering them is paying off.
Mailing
Lists that go to people who want them
Run your lists from here, push them to Constant Contact, or export them for whatever you already use. Sign-up forms sit on your site, subscribers are tied to their customer record, and every list shows what it is worth in subscribers rather than a number nobody trusts.
Bounces and complaints come back from the mail provider and are held against the address, so a dead address stops being mailed instead of quietly damaging your sending reputation. You can see exactly which addresses those are.
Included
What you get
All of it comes with a Bibliopolis website. Nothing here is a tier or an add-on.
What it connects to
A customer record is not a filing cabinet
The point of keeping all this is that it does something. Wants get matched against stock, carts turn back into orders, and every sale a customer makes anywhere lands against their name.
We will set you up with a demo login to look through it, or talk through how your existing customers and want lists would come across.